Last Updated: 4-27-19
PolePedia is a community-based resource. Every topic you see here is, in some way, shaped by the global pole dancing community – that includes you!
We want to ensure that as an individual or as a studio, you are getting the best information on the internet possible, consolidated into a single resource. You are welcome and as much a part of the community as our shoppers, as PolePedia is a comprehensive community resource above all else.
As of mid-April 2019, we’ve begun showing ads as a way to help keep the site alive, as previously all costs were paid out of pocket from the owners month-to-month and this became unsustainable.
Our goal is that these ads meld seamlessly into your experience of the site. If you experience any issues, please contact us.
Should you choose to support PolePedia directly, you can do so in multiple ways, such as sharing this site with others, or through an explicit, purposeful purchase through our site, whether it’s from the shop, or purchasing through one of our product reviews or affiliates, like x-pole and lupit pole.
We’d like to break down some of the ongoing expenses it takes to keep a website resource like PolePedia available to you and other pole dancers around the world.
If you’re not interested in the details and would like to skip to the bottom of this section, we wrap up with an estimated cost per month. For those who are interested in a little bit more in-depth details, read on.
- Domain Registration
Domain registration needs to be renewed every year so we can keep the PolePedia name. Thankfully, this doesn’t cost much; typically under $20 per registration.
- Website Hosting
Website hosting is a monthly rental that keeps a website available on the internet. If you’ve ever gone to a website and have seen “this website is currently not available” then there’s a good chance that website’s host subscription has run out without being renewed. This is typically around $16/mo.
With enough visitors, videos, and posts on the website and community wiki, it will become more expensive to allow more data to go through the site.
- Design and Maintenance Services
Website design done professionally is typically a one-time expense, however, it can also incur maintenance fees on a monthly basis, not including licensing and rights which may need to be purchased, which makes it a variable cost. Initial site design can range anywhere for $1,000-$5,000 and up.
Additional design services may be required for logo concepts and designs, branding material, article graphics, and other site graphics. This is also a variable, one-time cost depending on the project.
- Email Renewal
Though not a hefty expense at around $6/mo per registration, it still counts. This doesn’t count any additional email-related services.
- Security and Other Expenses
Security is a bigger expense running about $100/mo. Other expenses include backend website software subscriptions, business paperwork, merchant services, and miscellaneous administrative costs. The list is long and can vary depending on needs, but it is typically around $300+ per month.
- Outreach and Marketing Expenses
Outreach to the community and to professionals for interviews will incur variable expenses each month. Marketing expenses also vary but typically run in the $500/mo range and upwards.
- Article Creation and Video Production
Article creation can sometimes incur expenses, especially if it requires graphs, video production, or we interview an expert.
Video production is a variable expense and we have to pay for time, software, equipment, props, and any experts we interview.
Moderation is a lower cost than the rest of the site design and expenses, however, moderation of site content is a variable expense.
- Miscellaneous Expenses
Miscellaneous expenses include video editing, site and video design, management and coordination. This may also include costs such as keeping the e-commerce sections running, integrating payment options, merchant fees, retailer minimum annual purchases, and managing inquiries and shipment. This is a variable expense as well, but typically runs in the $500-$1,000/mo range and upwards for the time spent, program licenses, and retailer minimum annual purchases.
These are estimated costs, however, by using these estimates, PolePedia can expect the monthly expense of keeping the website live and available anywhere from $1,954/mo and upwards without the initial costs. Removing the marketing, miscellaneous and other expenses estimates, we reach a much more palatable $154 per month above one-time and variable costs.
Keeping in mind these estimates do not include overhead such as unpaid time, outreach, additional content curation or team members. Many costs listed are variable, so the actual expenses may fluctuate up or down any given month.
Now, let us move on to how each part of the site works, as well as where (and how) revenue is generated on this website.
Videos and Tutorials
Our base video tutorials are not monetized. Period.
At first, we thought about offering a subscription to help support the site, however, we realized that this went against our vision of providing free and unrestricted information. Considering this, we made the decision not to monetize any of our video tutorials.
Yes, there are still production and editing costs, and any additional appearances in the videos from experts or guests are unaccounted for. If you are interested in supporting the site, there are many ways you can do this, such as guest posting, purchasing through our shop, or spreading the word about PolePedia to other pole dancers.
Anything in the shop is either PolePedia’s direct inventory or produced in partnership with PolePedia. This means we incur inventory overhead or material costs for items in the store or it is produced by the manufacturer and shipped directly to you.
Our product reviews section is typically monetized by sponsoring items available for purchase through a manufacturer or our own shop.
For example, you may see a line in the review that says “purchase this product here” with a link you can follow through to a manufacturer or seller. PolePedia gets a percentage of the sale for that item if you purchase it after clicking the link.
For example, PolePedia offers Xpole poles and Lupit poles. By purchasing one of these items through the PolePedia shop, you are ordering directly from the manufacturer. Because PolePedia’s sponsorship led to a sale, a percentage goes to help support PolePedia.
Each product is still reviewed appropriately so you can make your own decision when it comes to what products you feel may be best for your body or training. If we have been asked to review a product, we give it an honest review regardless of our conclusion. When possible, items we enjoy or come highly recommended by the community will find a spot in the Shop Essentials section.
As with any of our other articles, readers are encouraged to weigh in on the subject and discuss their experience with and opinions of the product as well, so the viewpoint of the author(s) is not the only available opinion.